We embed as your dedicated affiliate strategist — owning publisher relationships, commission optimization, and performance reporting — so you get senior-level expertise without the full-time hire.
Let's Talk →MOA Marketing is a boutique affiliate and partnerships consultancy led by Adam Sedacca, an affiliate leader with 14+ years of experience in performance marketing and subscription customer acquisition.
Adam has led the affiliate acquisition channel for The Wall Street Journal, Barron’s, and MarketWatch for more than a decade, helping scale WSJ’s affiliate-driven subscriptions from approximately 20,000 annually to over 100,000.
MOA Marketing now works with select brands to build, scale, and optimize affiliate programs — applying the same publisher partnership strategies that drive sustainable subscription growth.
When MOA Marketing took over the WSJ affiliate channel, the program was generating roughly 20,000 subscriptions per year. Through strategic publisher partnerships, full-funnel optimization, and disciplined budget management across a $2M+ annual spend, we scaled that number to over 100,000 — a 400% increase that made affiliate one of WSJ's highest-performing digital acquisition channels.
We operate as an extension of your marketing team, providing hands-on affiliate channel management and strategic leadership.
Full-funnel program architecture, publisher mix design, commission modeling, and growth roadmapping tailored to your business model and acquisition goals.
Recruit, negotiate, and optimize publishers across cashback, loyalty, coupon, and content verticals. We manage the full lifecycle of every publisher relationship.
Data-driven commission structures and strategic paid placements designed to maximize ROI against LTV targets. Every dollar is accountable.
Quarterly business reviews with clear insights and forward-looking recommendations your leadership team can act on.
Hands-on, day-to-day management across Rakuten, CJ Affiliate, Impact, ShareASale, PartnerStack, and other major networks.
Starting from scratch? We design, launch, and scale new affiliate programs — from platform selection to first publisher activation to first 100 partners.
We provide the strategic depth of a VP-level hire with the flexibility and cost-efficiency of an agency partner.
No 3-month hiring cycle. No onboarding ramp. We begin auditing and optimizing your affiliate program within the first week of engagement.
A 14-year affiliate veteran with a Fortune 500 track record — for less than your fully-loaded mid-level FTE would cost.
Deep experience with LTV-based commission models, trial-to-paid funnel optimization, retention-focused publisher strategies, and recurring revenue metrics.
Month-to-month engagement. Scale up as your affiliate channel grows. No long-term contracts, just results.
Let's talk about what MOA Marketing can do for your program.
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